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PROBLEM: As humans, we are the minority of the population on the planet, yet we have dominance through acreage. In the US, only 2% of states have legislation that enforces land requirements for animals based on acreage.
SOLUTION: Through packaging, PETA makes a point on how livestock is overly crowded and lets consumers buy towards the cause with partnerships. Not everyone will agree to be vegan but at the very least, everyone can agree we all deserve space.
Art Director, Writer & Animator: Kayla Matthews Art Director: Kiki Farrar
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